We are a school brand identity agency in Perth with a range of services. Some clients use all of our services but more importantly most of them use our branding skills. We have huge experience in branding and have helped many companies and schools, big and small, with many different problems, opportunities and ideas, we have over 80 years of combined experience so we know how to make your brand will sing beautifully to your community.
We believe a brand should ‘sing the same song’ by this we mean ALL of your marketing should have a ‘glue’ that sticks it together. If you have 20 voices in tune, singing the same song, it’s beautiful and you are immersed in the message. If you have 20 out of tune voices singing … well, it’s just white noise!
The different voices can be social, web, print media, advertising, branding message, personal experience and many more ‘front end’ interactions. You must not neglect the customer experience after we have done our job to get them to make contact with you. This same voice has to continue, it is a brand experience that should be built now, for tomorrow and for the future. Then, your brand becomes a symphony.
Your brand is one of the most important aspects of your school. Many people call it a ‘logo’. At Pineapple we truly believe that the two are fundimentally different. A logo is a symbol or small design adopted by an organisation that is, many times, in isolation from your core direction, objective and message.
A brand is a unique design, sign, symbol, words, or a combination of these, executed creatively that identifies you as a school. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the communities mind.
CONTACT US today if you need your school brand identity refreshed or re-designed.